Paid Search Marketing Drives The Fastest Results.
Pay-Per-Click (PPC) is a powerful opportunity that immediately generates leads and gives us data showing which keywords are most profitable for your business. We apply these findings to maximize your local map and search engine optimization results. That is why Pay-Per-Click is the best starting point especially for local businesses.
Google Adwords Paid Search Marketing
Many companies approach us saying they want search engine optimization (SEO) services but aren’t interested in Paid Search Marketing. The reason is nearly always based on a misperception yet in reality, paid search efforts are precise, effective, efficient, and much more controllable than SEO. Clients love how fast they start generating new leads from their paid search campaign.
The question is not which search marketing effort is the best, but how each opportunity works with each other as a part of a greater strategy. The shaded blue area of the image represents paid search marketing ads and below that is the map results as well as organic results which are highlighted in green. Each is a separate way to gain exposure on the first page of Google for your business.
Control Lead Volume
Exact Keyword Data
How Paid Search Marketing Fits Into Strategy
Paid Search Marketing plays a major role in your overall internet marketing services strategy. Not only does paid search marketing generate immediate leads but it also provides the best data possible regarding which keywords are most profitable for your business. This precise keyword data can be used to maximize your local map exposure and SEO efforts.
We recommend local companies start with paid search marketing to drive results within the first month and next focus on local map results. Both these efforts require less of an initial investment than search engine optimization (SEO) and will generate new leads much sooner.
How Paid Search Experts Track Results
PPC Campaign Audits
We use industry leading programs to audit your campaign performance and find new areas of opportunity to generate more leads at an even lower cost per new lead. Our extensive audits are a great starting point for all new clients.
Business owners sometimes don’t understand just how important quality score is for your campaigns. The higher the quality score the lower your cost per new lead is. A major factor of quality score is your website which can’t be overlooked.
This shows how engaging your ads are to potential leads. By comparing the CTR of your paid search marketing ads, we can determine what ad copy engages your potential leads the most and generates the highest quality leads.
Our primary goal for most campaigns is to generate new leads. We track phone calls from your ads, calls from your website, contact form submissions, and other important conversions to fully measure your cost per new lead.
Featured Paid Search Case Studies
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Our Paid Search Marketing Process
By taking the time to fully understand your paid search marketing goals we craft a strategy and campaigns to accomplish your goals. After auditing your account we will determine if we need to rebuild your account or not. Taking into top competitors data, we create strategies that generate business for our clients.
Understand Your Goals
xxWe’ll start by completing an in-depth SEO analysis of your online presence to identify your businesses strengths, weaknesses, opportunities, and threats.
PPC Campaign Audit
xxWhy re-invent the wheel when we can see which keywords and SEO tactics are generating the most amount of quality traffic to your competitor’s websites.
xxAfter conducting a competitive analysis and doing our own keyword research, we compile our findings and use our SEO expertise to build your long-term strategy.
xxOn-Page SEO is optimizing the code of your website to take advantage of both site-wide and page specific SEO opportunities to maximize your exposure online.
xxOff-Page SEO refers to efforts made outside your website such as building links to your site which are votes of credibility and authority in the eyes of Google.
Measuring & Improving Results
xxThrough keyword rank tracking and goal conversion data, we measure your SEO progress to understand what efforts are working the best so we can further improve results.
We are an Official Google Partner which means we passed Google’s certifications and meet strict client performance metrics. Being a Google Partner grants us access to exclusive events and training to give our clients an advantage.