owning-versus-renting-your-website

The Benefits Of Owning Your Website

There are many benefits of owning your website. Perhaps the most important benefit is that you have complete control over your site. This means you can design and customize it however you want, change it whenever you want, and even change ongoing support providers without starting back over from scratch.

Why Owning Your Website Is Crucial

Owning your website has many benefits, such as complete creative control, higher search engine rankings, and more results. Renting a website may seem like a cheaper option, but in the long run, it can be more expensive and less beneficial.

When you own your website, you can continually improve your design and content to turn more visitors into qualified leads and then customers. You can also add any features without limitation and edit your content with ease. This can save you hundreds of dollars per month from needing a support package for content tweaks. Plus, owning your website means you’re not limited by someone else’s choices, restrictions, price increases, or other variables that make renting a website risky.

Google is the number one search engine in the world. The number one content management system aka website platform is also a Google product. A product that allows businesses to own their website. Of course, Google’s website platform is built for maximum results in Google search results. Many websites that are rented do not have clean code built for maximum search results. They instead have code built to be easy for the agency to replicate at the cost of the client’s search results.

Finally, if you rent a website then you have to stick with the company you are renting it from. If you decide to part ways due to lack of support, features, or a wide variety of other common reasons then you’ll be forced to start back at square one. This often means losing your search rankings as well as the time and effort put into your existing website. If you own your website and use a top website platform then there are tons of options for any type of service you’d ever need and it’s as simple as changing who has access to your website. More control means less risk.

How To Own Your Website

When it comes to owning your website, it’s important to use the top content management system which is built by the top search engine in the world. This platform is called WordPress and there are two versions available – WordPress.com and WordPress.org. WordPress.org requires you to pay for website hosting but in return, you own your website which is worth the $30/month for the best WordPress hosting solution on the planet – which is built on Google Cloud. See the pattern?

Now before you get excited that WordPress is technically free to use, it is important to understand that WordPress out-of-the-box is not a good solution for businesses. It is hard to use and lacks almost all major functionality to grow online. The good news is it has one of the largest digital communities in the world that have created tons of top-quality plug-and-play solutions you can add to your WordPress solution to do everything from drag and drop designs to powerful lead capture technologies.

And before you get excited to hear that many of these plugins are free, I will warn you it is a long road to build the ultimate WordPress solution that ignites sales for localized businesses like our solution does. It took us building over 100 websites on WordPress, trying hundreds of plugins both free and premium, testing and reconfiguring based on compatibility between plugins, and finalizing the turnkey solution we deliver to our clients. This includes 30+ of the world’s top technologies.

The Cost Of Owning Your Website

Your website is your Digital Age sales presentation. It is the foundation for all your both online and offline marketing efforts which does the sales heavy lifting for you by converting visitors into qualified leads who reach out to your business. A website tends to be your first impression and not only helps close more word of mouth opportunities but also enables businesses to tap into new growth opportunities. A great website boosts professionalism, credibility, trust, and sales.

Owning a website is like owning versus renting your home. It is more of an upfront cost to own your website as all files are delivered to you upon launch but this upfront cost will save you big time in the long term overpaying a large monthly fee year after year. Also like owning a home there are many options based on your needs and budget and just like anything, you get what you pay for in most cases.

The way we approach websites is we go all out and build a top industry-specific solution that we provide to our clients within that industry. This allows us to build far superior solutions that leverage data-driven feedback for continual improvements. There are many stats that we test with industry-leading tools that show we are top 10% in the world for performance metrics that can turn as much as 1 out of every 4 visitors into new leads. Our solutions have 30+ top in the world technologies integrated seamlessly together to increase sales while providing a superior client experience that enables our clients to update content with ease. The upfront prices range from $3500 to $9500 for complete turnkey industry-specific solutions.

Most WordPress sites require a maintenance package, a couple of hundred dollars per month support package that only includes simple content tweaks, and expensive hourly rates for website development. We’ve put thousands of hours into optimizing our WordPress platform to save our clients money, empower them to make changes with ease, and take full control of their Digital Age growth.

The only required ongoing expense is $30/month for Google Cloud-based hosting. We show our clients how to spend 15 minutes per month pressing a few buttons to update their site for free or how to delegate this out for $30/month. Rather than paying hundreds of dollars on content tweaks support, we’ve made it a matter of a few clicks to edit nearly all written text and images. Some clients have greater needs so we’ve built a network of the top support partners who range from $59/mo to $200+ per month for an unlimited support package that includes most development.

The Price Of Freedom

This is the price of freedom, more control, less risk, and unlimited flexibility so that your website can grow with your business and you never will need to start from square one like if you were to rent your website. The cost of owning a website is an upfront expense, but in the long run, it’s far cheaper than renting.

When you own your website, you have creative control. You can design it however you want, and change it whenever you please. You’re not restricted by a template or the rules of a website company. If you want to add new features or make changes, you can do so without asking for permission.

Owning your website also gives you more traffic. People are more likely to visit a website that they think is reliable and trustworthy. If your website looks like it was made in the 1990s, people will be less likely to take it seriously. On the other hand, if you have a modern and well-designed website, people will be more likely to visit it and stay longer.

Another advantage of owning your website is that you’ll rank higher in search engines. Search engines like websites are updated regularly with new content. If you’re renting your website, you’re at the mercy of the website company to make changes and add new content. But if you own your website, you can add new content whenever you want. This makes your internal team far more valuable as each can be assigned different roles which enable them to focus on the right levers that will more quickly move your business forward in this Digital Age.

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Jonathan Parker | FOUNDER & OWNER

Actionable Insights From
Our Founder Jon Parker

“Marketing, sales, experience, and operations are now driven by digital technology, data, and intelligence. The Digital Age has completely transformed how businesses grow. Many businesses are adapting to the modern consumer but most aren’t adapting fast enough to gain an advantage.”

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