Sometimes it’s best to leave it to the professionals. Here are 7 telltale signs that your company could benefit from hiring a marketing consultant.
In the U.S., there are more than 27 million small businesses. So no matter your industry, this means you’re up against steep competition.
And you want to do everything you can to market yourself differently so you can stand out from the crowd. But that can be easier said than done.
In many cases, a marketing consultant is the perfect solution! Here we’ve highlighted 7 signs that your company could benefit from hiring one.
Check them out to see if they apply to you.
1. Your Team is Lacking Skills
There are so many parts of marketing, including SEO, PPC, video creation, copywriting, graphic design, conversion optimization, and website creation, just to name a few. The truth is that it’s often hard to hire enough people to fill all those roles.
That’s where a marketing consultant can come in handy. This will help your team acquire the skill sets you’re missing.
Perhaps your team has all the skills they need, but they’re overloaded with projects and don’t have time to get everything done. Or maybe one of your key team members in on leave and you really need some outside help.
Marketing consultants are also a great option because they’re often skilled in multiple areas of marketing. So if you need help with one project for a month and then want to move onto something else, this can be accommodated.
2. Your Lead Generation and/or Sales are Struggling
Let’s face it. Almost every business out there would love to generate more leads and have higher sales. When these numbers go up, so does your bottom line.
But it can be tough to make this happen on your own, especially if your past efforts haven’t worked out that well. A marketing consultant is the perfect solution in this case.
They’ll come in with fresh eyes and be able to help you increase your leads and sales. At Recharged Business Solutions, this is our specialty. In fact, we guarantee a 100% increase in monthly leads.
3. You Want to Better Understand Your Target Market: Another Benefit of a Marketing Consultant
Be honest for a second. How much market research did you perform before starting your company? How much have you done since?
If you’re like most small businesses, you could probably benefit from doing some more. And a marketing consultant with years of experience could be the perfect way to get the data you need.
Understanding your target market will help you generate more qualified leads because you’ll be much better at reaching people who are genuinely interested in your products or services.
Think about these questions:
- Where does your target market get information?
- Why do people choose my competitors over me?
- What features and benefits are most important to my target market?
- What is the optimal price point for my products?
- Where do I outperform my competition and where could I improve?
If you can’t honestly answer these questions based on data, not just intuition, then you could definitely benefit from some market research.
4. You Could Use Some Help with Strategy
When you’re fully immersed in the day to day aspects of your business, solving problems, and trying to keep your company afloat, it can be hard to think about strategy and future plans.
But that’s an essential part of your company’s success. If you’re only planning for the next few weeks or month, that’s not enough. You should have long-term goals that you’re working towards.
However, for many businesses, this isn’t attainable with their current resources. However, a marketing consultant can come in and help you get on the right track.
5. You Need a Fresh Perspective
Could your team use some fresh ideas or a new perspective? Could you benefit from some additional inspiration?
This is one of the biggest benefits of hiring an outside marketing consultant. Since they’re coming from the outside, they’ll see things differently than you and your coworkers.
They’ll also be immune to political issues or drama that have happened in the past. They won’t hide their opinions in order to avoid offending someone. They’ll simply say the truth which can be very healthy for your organization.
Since they’re not an employee, you can also accept or reject your consultant’s ideas without fear of future issues. Your consultant’s goal is to succeed because that way you’ll have a good experience and use him or her again in the future.
6. You Can’t Stay Focused
Another great reason to hire a consultant is that it will help you focus. When you hire them, you’re paying them, so this will give you the motivation you need to make it worth the cost.
When you work with them, they’re going to help you set goals and will expect you to be accountable to them. This will also help you stay on track and be truly focused.
They will also help you narrow your efforts to find the things that most effective for your business. Instead of doing a half job on ten things, they will be able to help you do amazing on three or four main projects.
7. You Need Expert Help But Can’t Hire a Full-Time Employee
If cost is an issue, a consultant is a great way to go.
A consultant’s hourly rate may seem high at first. They are often in the $75 to $150 an hour range, depending on their experience level.
But think of the true cost of hiring a full-time salaried employee. On top of their salary, you need to consider their benefits, office equipment, office space, paid time off, sick days, and payroll taxes. You’ll also need to invest in training them.
And to hire someone with the same skill level as your consultant, you’re going to be paying a high-level salary in the first place.
It’s easy to see that a marketing consultant is a great option when costs are a consideration.
There you have it! 7 reasons you might want to hire an outside marketing consultant.
Have questions or are you ready to get started? Get in touch with our team of professionals today.